Expertise is not about your credentials or even your experience. Here’s all it takes to become a trusted and valued (and potentially wealthy) expert:
1. Understand what your customer is seeking.
2. Research every possible existing solution.
3. Prepare your unique, different, higher-value solution.
4. Distribute elements of your solution freely, and for free.
5. Deliver on the rest of the solution when clients seek you out.
This system completely reverses the need to “sell” anything. Instead, the sale comes to you. Try it!